Our Story
Since 1985, we've been passionately creating genuine Italian pizzas
From Naples to Your Neighborhood
'Crust & Craft Pizzeria initiated from an aspiration: to introduce real Neapolitan pizza to Florence. Inaugurated by the Moretti household in 1985, our pizza place began as a quaint local venture, employing recipes passed through the family for generations.
Olivia Moretti, the progenitor, mastered the techniques of pizza crafting during her time in Italy, receiving guidance from renowned pizzaiolos in Naples—pizza's homeland. Subsequently returning to the UK, her ambition was to replicate the essence of Neapolitan pizza, using age-old baking traditions and the finest ingredients available.
Beginning as a cozy 12-seat pizzeria, we have now become a cherished community favorite, yet our dedication to excellence and genuineness has remained strong. We continue to utilize traditional wood-fired ovens, prepare our dough from scratch daily, and procure the best ingredients obtainable.
Today, 'Crust & Craft Pizzeria is still within the hands of the Moretti lineage, with the second generation now at the helm, guiding our fervent team. Despite some modern updates, our core goal remains the same: serving savory, bona fide pizzas that unite people.
Our Values
Quality Ingredients
Only the freshest, top-tier ingredients make it into our kitchen, ensuring the authenticity of taste through partnerships with local growers and Italian distributors.
Traditional Methods
The pizzas we serve are shaped through age-old techniques, including a 48-hour fermentation process for our dough, followed by baking in genuine wood-fired ovens.
Community Focus
Our existence extends beyond our food—we're a vibrant part of the local landscape, contributing to neighborhood efforts and providing everyone with a cozy gathering place.
Sustainability
Our dedication to the environment is unwavering, from minimizing food waste to offering eco-friendly packaging options and endorsing sustainable farming.
Meet Our Team
The dedicated individuals behind our delectable pizzas
Olivia Moretti
Owner & Head Chef
A second-generation owner trained in Naples, refining our family recipes for more than 15 years.
Olivia Bennett
Executive Chef
Her Italian training brings a 12-year wealth of expertise into our kitchen, particularly in crafting dishes inspired by the current season.
Giorgio Conti
Master Pizzaiolo
A native of Naples with over two decades of experience perfecting pizzas and imparting his wisdom to our chefs.
Emily Clark
Restaurant Manager
She ensures a flawless dining experience for each customer and leads our service staff with kindness and proficiency.
Alex Kim
Beverage Director
Oversees our beverage offerings, ensuring an array of choices to complement our pizzas, such as organic juices and handcrafted soft drinks.
What Our Customers Say
This is the closest you can get to genuine Neapolitan pizza without flying to Italy. The texture of the crust is spot-on, showcasing that distinctive charring that only wood-fired ovens can produce.
Thomas Andrews
I appreciate that 'Crust & Craft Pizzeria is committed to using local produce and eco-friendly practices. Every slice manifests that extra level of care. Their seasonal pizzas are always an anticipated treat!
Emma Thompson
I've been a regular for countless years and the excellence is unchanging. The staff makes you feel at home, and the pizza is supreme—true to their name. Do not pass up on the Truffle Mushroom pizza!
Nicholas Santoro
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Immerse yourself in the flavors of true Italian pizza in our friendly, inviting environment